RedNote, known in China as Xiaohongshu (小红书), is a lifestyle community and commerce platform that helps people discover and share experiences across beauty, fashion, food, travel, fitness, education, entertainment, childcare, and many other areas of everyday life. Founded in Shanghai in 2013, the platform enables users to create and discover content through photos, text, short videos, and livestreams, forming communities around shared interests and lifestyles.

RedNote integrates community-driven content with search, product discovery, brand engagement, and commerce, making the platform an important destination for lifestyle inspiration and purchasing decisions. Merchants and creators can connect content directly with products and storefronts, while users move from discovering ideas and recommendations to researching and purchasing products within the same ecosystem. RedNote’s official commerce platform currently cites approximately 300 million monthly active users.