Xiaohongshu empowers brands to meaningfully connect with China’s Gen Z consumers. With over 200 million monthly active users and over 140,000 brands from more than 200 countries and regions, Xiaohongshu is enabling brands to evolve from “one-way talking at consumers” to “two-way interaction with consumers”, helping them gain resonance among a new generation of consumers, and contributing to a vibrant and growing consumer ecosystem.