VIPShop is a leading off-price retailer in China, offering branded products at discounted prices across categories including apparel, footwear and bags, beauty, baby and children’s products, home goods, sporting goods, and other lifestyle products. Founded in 2008, the company pioneered the online “flash sale” model in China, using limited-time sales and curated assortments to connect consumers with domestic and international brands at significant discounts.

The company combines its core online platform with offline retail formats, including Shan Shan Outlets and other physical stores, while relying on merchandising, brand partnerships, and customer data to select and price products. As of the end of 2025, VIPShop had served more than 312 million cumulative customers and worked with over 52,000 domestic and international brands.