Mixue

Mixue Group is a global freshly made drinks company focused on providing high-quality, value-for-money beverages and snacks through a large franchise-based retail network. Its flagship Mixue brand, which traces its origins to Zhengzhou in 1997, is known for freshly made fruit drinks, tea drinks, and ice cream, while the group also operates the Lucky Cup coffee brand and FULU Fresh Beer.

A highly integrated supply chain underpins the company’s scale and low-price positioning. Mixue directly sources key raw materials, manufactures its core drink ingredients, supplies equipment and ingredients to franchisees, and operates dedicated warehousing and logistics networks, allowing it to maintain consistency and efficiency across its stores. By the end of 2025, Mixue Group had approximately 60,000 stores worldwide, including around 4,500 outside mainland China, with an international presence extending across Asia and into newer markets including the U.S. and Kazakhstan.