Kurly is a South Korean e-commerce company specializing in curated groceries, fresh food, beauty products, and household essentials. Launched in 2015, the company helped establish Korea’s early-morning grocery delivery market through Saetbyeol Delivery, which enables customers in supported regions to place orders at night and receive them the following morning. Kurly complements this service with an end-to-end cold-chain system designed to maintain appropriate temperatures from storage and packaging through delivery, helping preserve the freshness and quality of chilled and frozen products.

Kurly differentiates its marketplace through careful product curation, selecting food and consumer products according to its own standards for quality, sourcing, production, and value. Originally centered on premium fresh food and groceries through Market Kurly, the company has expanded into adjacent categories through Beauty Kurly, which offers cosmetics and beauty products, while continuing to broaden its assortment across everyday lifestyle needs. Kurly combines merchandising, data-driven retail, fulfillment technology, and its nationwide delivery infrastructure to provide a differentiated online shopping experience.