WE11DONE, pronounced “well done,” is a Seoul-based fashion brand that celebrates the art of the in-between. Established in 2014, the brand breaks down dichotomies between East and West, high and low, and women’s ready-to-wear and menswear, with a point of view that treats contrast as a signature rather than a constraint.

WE11DONE designs ready-to-wear for women and men alongside accessories, including shoes, bags, and jewelry, and it brings its collections to customers through a growing global retail and wholesale presence. With 15 stores and more than 80 points of sale worldwide, the brand has built an international footprint shaped by co-founders Dami Kwon and Jessica Jung, the duo behind Seoul concept store Rare Market.