Pinduoduo is a Chinese e-commerce platform operated by PDD Holdings, a multinational commerce group that owns and operates digital commerce businesses. Founded in 2015, Pinduoduo provides consumers with a broad selection of value-for-money merchandise across categories ranging from agricultural products and food to apparel, electronics, household goods, and personal care, with an interactive shopping experience centered on product discovery and social engagement.

Pinduoduo pioneered the “team purchase” model, which enables consumers to form shopping groups through social networks to access more attractive pricing. The platform also has deep roots in agriculture, using aggregated consumer demand to connect farmers more directly with buyers, create scale for small producers, and improve agricultural supply-chain efficiency. PDD Holdings also operates Temu, a global commerce platform launched in 2022 that connects consumers with merchants across international markets, supported by the group’s growing sourcing, logistics, and fulfillment capabilities.