Musinsa a South Korean fashion and beauty company that operates online and offline retail platforms connecting consumers with Korean and international brands. Its flagship Musins Store spans categories including streetwear, contemporary fashion, sportswear, luxury, beauty, and lifestyle, combining commerce with editorial content, personalized recommendations, user-generated reviews, and community features. The company also operates businesses including 29CM and its private-label fashion brand Musinsa Standard.

Musinsa began in 2001 as an online sneaker community and later developed into one of Korea’s largest fashion platforms. By 2025, it connected more than 10,000 brands with over 16 million members, while expanding internationally through its global online store and physical retail presence. The company also supports Korean fashion brands through content, branding, marketing, distribution, and global expansion, helping emerging and established labels reach consumers in Korea and international markets.