iQIYI is a leading provider of online entertainment video services in China, producing, aggregating, and distributing a broad range of professionally produced and user-facing content. Its platform spans long-form drama series, films, variety shows, animation, micro dramas, and other video formats, supported by in-house studios that develop original programming and recurring content franchises. The company was incorporated in 2009 and launched its video service in 2010.

iQIYI combines content production with a technology platform powered by AI, big data analytics, and other proprietary technologies. Its business model includes membership subscriptions, online advertising, content distribution, online games, talent management, and offline experience businesses, giving the company multiple ways to monetize its content and intellectual property. iQIYI is also expanding its use of generative AI in content production, including proprietary tools designed for professional long-form video creation.